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Getty Images and Tribe of Noise partner to help talented artists with new business

The partnership launches with the ‘Tribe of Noise Tour Around the World’, a worldwide tour which aims to connect Tribe’s musicians with Getty Images Music’s customers, producing royalty free music which is local and relevant to Getty Images’ global customer base, meeting the needs of content creators around the world.

The tour will target musicians, composers and singer-songwriters who are interested in licensing music directly to media professionals. For each country an individual brief will be provided by Getty Images Music, calling for tracks that meet local needs and are representative of their country and culture. Each and every track submitted will be assessed by Tribe’s dedicated team of community managers and supervisors, before pulling together a shortlist and announcing the winners. Winning material will then be profiled on the Getty Images Music website, providing customers with fresh, original content as well as a new revenue stream for talented emerging artists.

“Creating compelling local content that appeals to our diverse base of customers is of the utmost importance to Getty Images,” says Vince Bannon, Vice President, Entertainment Partnerships & Development. “Tribe of Noise and its royalty free community of artists are a key partner in creating the kind of music that resonates on a local and international level and we are incredibly excited to bring this new offering to our customers.”

Bannon continues: “Performance royalty free music is a trend that many content creators embrace and Getty Images Music is continuing to hone its offering to supply this demand. One of the key elements of the growing demand for royalty free content is the overwhelming success of online and social media in corporate communication. More than ever, companies are in need of fixed fee, transparent license deals with maximum flexibility to broadcast and share content across different media and platforms and our partnership with Tribe of Noise can help drive this.”

Tribe of Noise's online services to facilitate emerging artists, execute royalty free business models and commitment to investing in new legal and financial models for the industry are key drivers behind the partnership.

Hessel van Oorschot, CEO at Tribe of Noise says: “We are fully aware of the implications our partnership with Getty Images might have on the music publishing industry as we know it. We believe it is time for a change. Performing artists, upcoming composers and talented singer-songwriters are greatly in need of more exposure and new revenue streams and we believe our partnership with Getty Images is a key step in this direction.”

Van Oorschot adds: “Our main objective behind our services is to provide musicians with a platform on which they can share their music, without having to sacrifice the musician’s independence in how they do so. Tribe of Noise makes use of the latest communication techniques and social networking, which has had a remarkable effect in allowing musicians to cooperate and work with fellow musicians from around the world.”

The ‘Tribe of Noise Tour Around the World’ kicks off with the announcement of the winners from Spain on 16 February 2012 and will continue around the globe, launching contests in the UK, Japan, Brazil and France in 2012. For more information on the tour or to find out how you can get involved visit: http://gettyimagesmusic.tribeofnoise.com

Justin Bieber, Mr Blobby and David Hasselhoff head the list of least favourite Christmas songs

Britain's shoppers feel they are being bombarded by the same Christmas music again and again on the High Street. This comes as a study reveals the songs people most and least want to hear while out buying Christmas presents.

Immedia Plc, which provides music solutions to retailers, carried out research among UK consumers to find out what they liked listening to the most and the least at Christmas.

The results show that the festive classic 'Merry Christmas Everybody' by Slade remains the favourite song to put Britain's shoppers in the holiday spirit. Meanwhile, Mr Blobby's Christmas in Blobbyland is the one song that people don't want to hear, with Justin Bieber's 'Mistletoe' and David Hasselhoff's 'Stille Nacht' not far behind.

Crucially however, while shoppers enjoy hearing 'Merry Christmas Everybody', they don't want to hear it over and over again as they go from store to store. Over two-thirds (68%) of shoppers polled by Immedia felt that the music they hear in shops over Christmas is too repetitive.

According to Immedia's survey, the list of favourite Christmas tunes is dominated by songs from previous decades. The top ten includes:

1 - Merry Christmas Everybody - Slade
2 - I wish it could be Christmas everyday - Wizzard
3 - Do they know it's Christmas - Band Aid
4 - Have yourself a Merry Little Christmas - Frank Sinatra
5 - Fairytale of New York - The Pogues, Featuring Kirsty MacColl
6 - Last Christmas - Wham
7 - Winter Wonderland - Bing Crosby
8 - Driving home for Christmas - Chris Rea
9 - (Simply having) a wonderful Christmas Time - Paul McCartney
10 - Let it snow - Michael Buble

Immedia also asked shoppers about the songs they don’t want to hear. The novelty track 'Christmas in Blobby Land' by Mr Blobby came top, followed by Justin Bieber's 'Mistletoe' and ex Baywatch star David Hasselhoff's 'Stille Nacht.'

Other songs in the top ten ‘least favourite’ list included songs by Gary Glitter (Another Rock and Roll Christmas), S Club 7 (The Spirit of Christmas Past) and Cliff Richard (21st Century Christmas).

Immedia plc CEO Bruno Brookes says that the results illustrate the need for retailers to think more carefully about the sounds that represent them:

“The problem is, at Christmas there isn't a sound of each retailer's brand, there is instead a generic sound of the High Street. That means retailers are losing an opportunity to target shoppers with a unique sound that provides the right aural environment for them to buy.”

Commenting on the least favourite Christmas songs, Bruno Brookes says:

“If anything, Justin Bieber’s place on a ‘Christmas Playlist from Hell’ illustrates the need for retailers to think carefully about their own sound. Yes, judging from our results, a lot of adults find Justin Bieber annoying.

“Yet his record speaks for itself and he has a huge fan base of (mainly) 10-14 year old girls. For example, when Bieber says 'good night girls' on social media, he typically gets over 29,000 replies.

“As a result, if you are an electronics retailer, then Justin Bieber probably shouldn't feature on your playlist. If however, you run a teenage accessories or fashion store, he might well work for you.”

According to Immedia’s scientific advisor Dr Vicky Willliamson:

“A number of psychological effects are likely to play a role in our reaction to Christmas songs, as revealed in the Immedia survey. The ‘Mere Exposure Effect’ predicts that our liking for music over time will follow an upside down U-shaped curve.

“More exposure to a song will increase our liking, but we then reach a peak after which further exposure results in increasing dislike. Hence hearing Slade’s ‘Merry Christmas Everybody’ a few times is pleasing. Hearing it over and over could become annoying.

“Then there is the ‘Reminiscence Effect’, also referred to in scientific literature as the ‘Darling, they are playing our tune’ effect, which could explain why many of the favourite songs on our top ten list are older.

“We enjoy music that has positive autobiographical memory associations for us, and Christmas songs certainly fall into this category; hearing them can trigger memories of happy times with friends and family.”

http://www.immediaplc.com